Search Engine Marketing Specialist

Search Engine Marketing Specialist

Responsibilities :

  • Conduct market research on keywords, consumer trends, and competing brands.
  • Designing and developing online marketing campaigns to maximize search engine returns and website traffic.
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links
  • Keeping up to date with the latest advancements in search trends, PPC strategies, and SEM best practices.

Requirements :

  • Bachelor’s Degree in Marketing, IT, Communication, etc
  • 3+ years of experience as an SEM specialist or similar.
  • Proven SEM experience (Google Ads, Facebook Ads) and success managing PPC campaigns
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • Experience with website analytics tools, and with a variety of content management systems
  • Exceptional research and analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Exceptional written and verbal communication skills.

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