Public Relation Specialist

Public Relation Specialist

Job Description:

  • Develop a marketing communications plan including strategy, goals, budget and tactics
  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media
  • Coordinate all public relations activities
  • Direct social media team to engage audiences across traditional and new media
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries and interview requests
  • Create content for press releases, byline articles and keynote presentations
  • Monitor, analyze and communicate PR results on a quarterly basis
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Build relationships with thought leaders to grow industry awareness
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them


  • At least 2 - 3 years experience as Public Relation or related fields
  • Bachelor Degree in Marketing, Advertising, Communications or a related discipline
  • Have a good communication skill
  • Fluent in English will be plus
  • Proven working experience in public relations required
  • Proven track record designing and executing successful public relations campaigns at both a local and national level-Strong relationships with both local and national business and industry media
  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
  • Exceptional writing and editing skills-Solid experience with social media including blogs, Instagram, Facebook, Twitter, etc.
  • Event planning experience

Share post: